This site (partnered with the British Inflatable Hirers Alliance - BIHA.org.uk) offers resources, support and forums for owners & operators of: Bouncy Castles, Inflatable Slides & Obstacle Courses, Bungee Runs, Sumo, Rodeo Bulls, Gladiator Duel, and much, much more....
home |
 

From Mark Jerram:

BRITISH INFLATABLE HIRERS ALLIANCE www.biha.org.uk Facebook Group: www.facebook.com/groups/biha4u Forum: www.BouncyCastleOwner.com ==============================

13 Sept 2015

Hi to all BIHA Members,

Welcome to this week's "Spotlight on an Inflatable Hire Company" featuring Spencer from Bouncing Higher in Kent.

I hope that you enjoy reading his answers and pick up some good ideas and tips which he mentions.

Just before you read Spencer's answers - please could you join the BIHA Facebook Group (if you haven't done so already).

www.facebook.com/groups/biha4u Thanks!

If your BIHA membership has lapsed - please renew it by clicking here....

http://bit.ly/1PA7dhf

Don't forget to visit the Leisure Supplies Show in Coventry, West Midlands next month.

See: www.leisure-supplies-show.co.uk

********************************************

SPOTLIGHT ON AN INFLATABLE HIRE COMPANY.

YOUR NAME?

Spencer Elliott

NAME OF YOUR INFLATABLE HIRE COMPANY?

Bouncing Higher

www.bouncinghigher.co.uk

YOUR LOCATION?

South East London/North Kent

WHAT IS YOUR AGE?

33

WHAT DID YOU DO BEFORE YOU STARTED HIRING OUT INFLATABLES? I'm a business application owner for several different pieces of software, deployed globally at a corporate bank. These applications are owned by Facilities Management (room booking, desk booking, print management etc).

Before that, I was a printer.

WHAT MADE YOU START AN INFLATABLE HIRE BUSINESS?

My wife went part-time after havng our first child, and then after our second child she took voluntary redundancy. This left us without much left-over disposable income. We purchased a bouncy castle for our eldest when our second child arrived, as we decided that we couldn't take a newborn to the beach and other locations, but it was unfair to keep our eldest indoors and bored over the summer. It was also cost effective, considering the cumulative costs of day trips over the holidays.

Pretty soon, driven by our own new found austerity and the surprising high demand for our bouncy castle and interest from other parents at our daughters nursery, we decided to look into the requirements of leveraging this castle to start hiring it out, and supply and demand took over.

WHAT ARE YOUR HOBBIES?

Golf (although I am terrible at it), Stop animation and programming in C++.

WHAT IS YOUR FAVOURITE MOVIE?

The Star-Wars trilogy.

WHAT IS YOUR FAVOURITE MEAL? Christmas dinner.

WHAT IS YOUR FAVOURITE UK HOLIDAY DESTINATION?

Centre Parcs

WHAT IS YOUR FAVOURITE HOLIDAY DESTINATION ABROAD?

New Zealand, both islands.

WHAT IS YOUR FAVOURITE TV PROGRAMME?

Currently Game of Thrones (followed by the Walking Dead), but previously it was Breaking Bad.

YOUR FAVOURITE SONG? The Cave - Mumford and Sons

https://www.youtube.com/watch?v=IgDNCmGr-Q4

or anything my daughter sings !

WHAT DO YOU MOST ENJOY ABOUT THE INFLATABLE HIRE BUSINESS?

Many of the things I like about it are not specific to the industry, but rather being a small business owner. However, specifically about the industry, I like how cooperative and friendly my competitors are, how I am helping to make a child's party special and playing an important part in making so many kids happy. I also like how the suppliers are active and engaged with customers.

IF YOU COULD WAVE A MAGIC WAND WHAT WOULD YOU CHANGE ABOUT THE INDUSTRY?

I would remove all copyright infringing themed inflatables so that you didn't have to take a risk with those themes just to compete.

HAVE YOU EVER HAD A HIRING FROM HELL? (Horror story or an unusual booking?) BIHA note: this "hiring from hell" has been slightly edited and censored for family reading! Yes! I had a late pick-up of a castle recently... When I arrived, one of the party guests who was drunk was being held back by two other guys while he was swearing and threatening to punch his partner's face in.

Another guy thought he'd try to create a distraction, and starts singing an Arsenal football song. Unfortunately, the host doesn't appreciate this as 'his' team lost 4-1 to Arsenal that very day, and swears at him and orders him out of his house.

The host's wife comes up and tries to defuse the situation, but swears and insults her husband in front of all the guests.

By this time the host is now absolutely fuming, and told her she needs to watch her foul mouth or else.

To my horror, the drunk man then head-buts the host.

The two guys holding back the original drunk rush over to break it up.

The original drunk staggers over to his partner and gives her a punch.

In retaliation, she kicks him where it really hurts and he drops to his knees in agony.

The host then tries to wade in with more punches but slips on the wet wooden decking and almost knocks himself out as his head hits the deck.

After some more alcohol-fuelled fighting, things settle down and they carry on drinking, leaving the host on the decking very dazed.

I've had all this violence going on around me as I've just about finished rolling the castle up, and there's a kid about 7 years old sitting on the edge of a trampoline playing on his phone. I say 'That was interesting', to which he replies 'yeah, they always act stupid after a drink'.

I've got to admit, I took ages rolling the castle up, I didn't fancy trying to walk past them with my trolley while World War 3 was kicking off...

Anyway, I get all my equipment out, and literally have to step over the host while carrying the castle.

When I'm finished, I go back to say "I'm off" to the hosts wife. The host is back on his feet, and says he'll see me out. I shake his hand and leave.

Not a booking I'll forget in a hurry!!!

DO YOU HAVE ANY USEFUL TIPS OR IDEAS THAT YOU COULD SHARE WITH THE OTHER BIHA MEMBERS.

Be aware that if you primarily use Facebook to get bookings - then you may get messed about by people wanting a big discount. Also, it's easy to get side-tracked into constant PM'ing with potential customers which can suck up a great deal of your time. You want affluent customers and less management and interaction taking the booking.

When you purchase your leads, consider getting an inline RCD. It helps make sure you always have an RCD on the plug, and don't forget them, plus it's easier for the outside garden type grey box terminals that don't allow for the large RCD fitting to connect. If you do get an in-line RCD, have it close to the male end, approx 3 foot from the end. Too close causes issues when it goes through windows.

HOW HAS THE BIHA HELPED YOU IN YOUR INFLATABLE HIRE BUSINESS?

Back-links, logos on the website and other material give my company an accredited perception to clients. I get help and advice from other members on the BIHA Facebook Group, and an enormous easy to access historic archive of past operators experience on the BIHA website.

---------------------------------------------------------

Thank you Spencer for spending some time answering these questions - it's greatly appreciated. Some very interesting info you have shared there.

---------------------------------------------------------

To read more "Spotlights on Inflatable Hire companies" -- please click on:

www.biha.org.uk/spotlight-on-a-hire-company

----------------------------------------------------------

Can't log in to: www.biha.org.uk ? Need your username and password?

Reply to this email and then we will rush you your username and password to log in.

----------------------------------------------------------

***URGENT--URGENT--URGENT--URGENT--URGENT--URGENT***

Is your hire business listed on the BIHA Members Map - powered by Google ?

See: http://bit.ly/1uDQ0Ku If not, please text 07880 -- 540201 or reply to this email.

By being listed on this map - it gives Google an extra reason to rank you higher to make it easier for your prospective customers to find you!

------------------------------------------------------

Join the hot conversations on our PRIVATE discussion forum and on our new Facebook Group and see what other bouncy castle hire companies are saying and doing to improve and grow their businesses.

www.facebook.com/groups/biha4u

and also on the forum at:

http://bit.ly/1qvvlbU

See you on the inside.

Best regards

Mark and the rest of the BIHA Team.

BIHA Founder - Mark Jerram

TEL: 07880 - 540201 (Please text if possible)

www.biha.org.uk

www.BouncyCastleOwner.com (Sister site and online PRIVATE interactive discussion forums)

www.facebook.com/groups/biha4u BIHA Facebook Group

http://bit.ly/1uDQ0Ku BIHA Members Map - powered by Google. Not listed? please text 07880 -- 540201 or reply to this email.

------------------------------------------------------------

www.BouncyCastleHireUK.com (Alternative Online directory for inflatable hire companies) - Don't forget to add your listing! - There's no charge)

Claim your free report to show you how to get listed on the brand new Google "Local Listings Platform"

See: http://bit.ly/1qfjE5z

-------------------------------------------------------- Interested in an online booking system for your hire business?

Check out:

www.BouncyCastleNetwork.com

--------------------------------------------------------

Don't forget to claim your discount on PL Insurance of up to 30% by quoting your BIHA membership number. See: www.leisureinsure.co.uk

***********************************

As a reminder, here is the link for the complete list of 6,000+ topics (threads) and over 41,000 posts on the discussion forum.... http://bit.ly/1qvvlbU

- - - - - - - - - - - - - - If you wish to CANCEL your subscription to www.BouncyCastleOwner.com please follow these instructions....

1) Log into: www.BouncyCastleOwner.com with your username and password. 2) Click on "Edit Membership Details" under "MEMBER RESOURCES (down the left hand side) or click on http://www.bouncycastleowner.com/public/department7.cfm 3) Scroll down and click on where it says "To Cancel my subscription". 4) That's it....

Please note that if you CANCEL your subscription to www.BouncyCastleOwner.com you will no longer have access to the site (including the discussion forum). Also you will stop receiving these email tips from us. Please be careful as some of these Tips are "game-changers" for your hire business, or indeed any other business that you may own, as they can earn considerable extra profits for you, when actioned.

BouncyCastleOwner.com together with the sister site - BIHA (www.biha.org.uk) is home to over 2,000 inflatable hire companies.

  •  |tip bottom|
  •  Sponsors
  •  |survey bottom|
  •  Commercial FORUM
    • Forum for manufacturers, suppliers, repairers, testers and anyone else supplying goods or services to the inflatable hire industry.
  •  Survey
    Survey
    • How many seconds does it take for your main bouncy castle website to fully load up on the small screen of your mobile phone (smart phone).
      1 - 4 seconds
      5 seconds
      6 - 10 seconds
      11 - 15 seconds
      16 - 20 seconds
      21 - 25 seconds
      26 - 30 seconds
      31 - 50 seconds
      51 - 60 seconds
      More than 1 minute

    • Show Survey Results
    • Show All Surveys
    • Do you hire out mini-marquees (AKA Gazebos, instant pop-up-shelters) and/or full-size marquees alongside your inflatables to boost cash-flow and profits?
      No
      Thinking about it now after the wet 2012 summer
      Yes - but mini-marquees and gazebos only
      Yes - we hire out full size marquees only
      Yes - we hire out all sizes of marquees

    • Show Survey Results
    • Show All Surveys
    • You discover that one of your competitors is illegally hiring out domestic "toy" bouncy castles to the public - which could cause a serious injury to a child as they are not robust enough for commercial hiring. What action would you take?
      Just warn them that they are breaking the law
      Call Trading Standards but warning them first
      Call Trading Standards without warning them first.
      Do nothing, but wait for others to report them.

    • Show Survey Results
    • Show All Surveys
    • Do you charge your customers a "booking deposit" when they book an inflatable with you either through the phone or online? (E.g charge their credit card or ask them to send in a cheque, bank transfer or PayPal payment)
      Never - we're happy for full payment on delivery
      Sometimes - depends on the booking
      Yes - but only if they are a new customer
      Yes - for every booking, unless very short notice
      Yes - we won't deliver without a deposit up-front

    • Show Survey Results
    • Show All Surveys
    • How many bouncy castles and other play inflatables do you own which you hire out?
      1
      2
      3 - 5
      6 - 8
      9 - 10
      11 - 13
      14 - 16
      17 - 19
      20 - 29
      30 or more

    • Show Survey Results
    • Show All Surveys
    • Which is your most popular add-on hire product?
      Jenga (all 3 sizes)
      Connect-4
      Croquet
      Giant Chess
      Giant Drafts
      Didi Cars
      Pitchburst
      Boom Blasters
      Giant dartboard
      Basketball Shooters

    • Show Survey Results
    • Show All Surveys
    • Do you charge a little extra for hiring bouncy castles to weddings? (and other very special events?)
      No, we keep the same hire price
      We charge an extra £10
      We charge an extra £20
      We charge an extra £30
      We charge an extra £40
      We charge an extra £50
      We charge an extra £60
      We charge an extra £70
      We charge an extra £80
      We increase price in accordance with their budget

    • Show Survey Results
    • Show All Surveys
    • Do you use Facebook and/or Twitter as a marketing tool to reach your local prospects and customers?
      Yes
      No

    • Show Survey Results
    • Show All Surveys
    • There are 10 main benefits of your membership to the BIHA and this sister site (BCO). Which one do you find MOST useful?
      Learning about Health & Safety / Legislation etc.
      Getting help & advice from the Discussion Forum
      Displaying the BIHA logo to increase your prestige
      Learning from the mistakes (& successes) of others
      Directory listing of your business on BIHA website
      Receiving ideas to help increase your hire profits
      Saving money on PL insurance and other services
      Getting the FREE Tip of the Week from this site.
      General sense of belonging / Less loneliness!
      Hearing about special deals etc.from manufacturers

    • Show Survey Results
    • Show All Surveys
    • Which payment methods do you accept from your customers who hire inflatables?
      Cash and Cheque only
      Cash, Cheque and PayPal only
      Cash, Cheque, PayPal and Credit/Debit cards

    • Show Survey Results
    • Show All Surveys
    • Do you ask your customers for referrals when they are happy with your inflatable hire service?
      No, never.
      No, unless the customer recommends me to a friend
      I sometimes ask for referrals
      I always ask for referrals at every hire
      I have a system to collect referrals at every hire
      I have a system & they get rewarded for referrals

    • Show Survey Results
    • Show All Surveys
    • Should hire prices of your inflatables be included on your website?
      No, I prefer people to call me to discuss prices
      Yes, but only one price e.g. From £50 per day
      Yes, all my prices are displayed on my website
      Cannot answer as I don't yet have a website

    • Show Survey Results
    • Show All Surveys
    • How much do you charge for a standard 12ft x 12ft bouncy castle (including 12 x 12's with a 4ft+ safety step) delivered LOCALLY in your town.
      £35 per day
      £40 per day
      £45 per day
      £50 per day
      £55 per day
      £60 per day
      £65 per day
      £70 per day
      £75 per day
      £80+ per day

    • Show Survey Results
    • Show All Surveys
    • What is your most profitable type of inflatable which you hire out?
      Childrens bouncy castles
      Adult bouncy castles
      Small inflatable slides (Max 6ft to platform)
      Large inflatable slides (incl. mega slides)
      Castle/slide combis
      Sumo/super hero suits
      Bungee runs
      Rodeo bulls / surf simulators / multi-rides
      Bouncy boxing / Gladiator duel
      Activity centres / Obstacle courses

    • Show Survey Results
    • Show All Surveys
    • Do you reduce hire prices in the winter?
      Yes
      No
      Only if the customer wants additional hire items
      Sometimes

    • Show Survey Results
    • Show All Surveys
    • Do you own an Apple iPhone (e.g. 3G, 3GS or 4)
      No
      Yes

    • Show Survey Results
    • Show All Surveys
    • Has The Soaring Price Of Fuel Made You Stop Taking Bookings Further Afield?
      Yes
      No

    • View Survey Results
    • View All Surveys
  •  |foum bottom|
  •  Calendar
    Calendar
    • Previous Month
      September 2017
      Next Month
      S
      M
      T
      W
      T
      F
      S
       
       
       
       
       
      1
      2
      3
      4
      5
      6
      7
      8
      9
      10
      11
      12
      13
      14
      15
      16
      17
      18
      19
      20
      21
      22
      23
      24
      25
      26
      27
      28
      29
      30
       
       
       
       
       
       
       
      Bouncy Castle Hire
  •  |Members Directory bottom|
  •  Stolen Inflatables Forum
  •  Recomended Websites
  •  Example Websites
  • What do you think of this site and it's discussion forum?
    I love it!
    I find it helpful
    It's ok I guess
    It's nothing to write home about
    I am not keen

  • Show Survey Results
  • Show All Surveys