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Get high quality images of happy children, (especially where they are looking directly at the camera) and put them at the top of your marketing materials and your website - alongside photos of your best bouncy castle castles and inflatables.

One of the best places to find these images is istockphoto.com

A good pic may only cost you around £5 to £10, but you should make your money back almost immediately.

It has been scientifically demonstrated in many marketing tests worldwide, that people are naturally more interested in a product or service if they see happy smiling people surrounding that product or service.

Including these types of images on your promotional materials is another example of a Trust Factor.