This site (partnered with the British Inflatable Hirers Alliance - BIHA.org.uk) offers resources, support and forums for owners & operators of: Bouncy Castles, Inflatable Slides & Obstacle Courses, Bungee Runs, Sumo, Rodeo Bulls, Gladiator Duel, and much, much more....
home | BIHA Spotlight on an Inflatable Hire . . .
 

BIHA Spotlight on an Inflatable Hire Company

From Mark Jerram:

 

BRITISH INFLATABLE HIRERS ALLIANCE  www.biha.org.uk    

BIHA Facebook Group:  www.facebook.com/groups/biha4u

Forum:  www.BouncyCastleOwner.com

 

==============================

 

24 Dec 2015

 

 

Hi to all BIHA Members,

 

Wishing you all a very Merry Christmas and a happy and prosperous 2016.

 

The latest "BIHA Spotlight on an Inflatable Hire Company"  features Steve from Aladdin's Cave Entertainments in Liverpool.

 

I hope that you enjoy reading his answers and benefit from some tips he mentions.

 

Just before you read Steve's answers - please could you join the BIHA Facebook Group (if you haven't done so already).

 

www.facebook.com/groups/biha4u    Thanks!!  (You can read some recent posts on this FB Group below)

 

If your BIHA membership has lapsed - please renew it by clicking here....

 

http://bit.ly/1PA7dhf  

 

********************************************

 

SPOTLIGHT ON AN INFLATABLE HIRE COMPANY.

 

YOUR NAME?

 

Steven Roberts

 

NAME OF YOUR INFLATABLE HIRE COMPANY?

 

Aladdin's Cave Entertainments

 

www.aladdinscaveentertainments.co.uk  

 

 

YOUR LOCATION?

 

Orrell Park, Liverpool

 

 

WHAT IS YOUR AGE?

 

32

 

 

WHAT DID YOU DO BEFORE YOU STARTED HIRING OUT INFLATABLES?

 

Security Consultant

 

 

WHAT MADE YOU START AN INFLATABLE HIRE BUSINESS?

 

I have wanted to have my own business for 3 or 4 years and hiring out inflatables etc. seemed to be the obvious choice. 

 

I also wanted a business where I could make a really positive impression on the youth - and contribute to making their day better!

 

 

WHAT ARE YOUR HOBBIES?

 

Fitness, fishing, hiking around the Lake District,

 

 

WHAT IS YOUR FAVOURITE MOVIE?

 

The Green Mile (1999)

 

The Shawshank Redemption (1994)

 

 

WHAT IS YOUR FAVOURITE MEAL?

 

Steak and chips

 

 

WHAT IS YOUR FAVOURITE UK HOLIDAY DESTINATION?

 

 Sandbanks in Poole, Dorset.

 

 

WHAT IS YOUR FAVOURITE HOLIDAY DESTINATION ABROAD?

 

 Seychelles

 

 

WHAT IS YOUR FAVOURITE TV PROGRAMME?

 

 Game of Thrones

 

 

YOUR FAVOURITE SONG?

 

You say nothing at all - Ronan Keating

 

https://www.youtube.com/watch?v=7xrxrEEGVdM

 

 

WHAT DO YOU MOST ENJOY ABOUT THE INFLATABLE HIRE BUSINESS?

 

 Seeing the excitement on the customer's faces when I turn up for a booking. 

 

Also, I like leaving a lasting impression, and I get a huge feeling of satisfaction after a party has gone well, and knowing that I provided the most important items for that party!

 

 

IF YOU COULD WAVE A MAGIC WAND WHAT WOULD YOU CHANGE ABOUT THE INDUSTRY?

 

 I would like local competitors throughout the UK to work closer together and share work more.

 

Many don't seem to realise that when they communicate with each other they will get more bookings - because there is more than enough work to be shared amongst everyone.

 

So, when a booking comes in and it's for a piece of hire equipment that you don't have, instead of saying, Sorry, we don't have that item, say: "XYZ hire company has it on hire and if you contact them they might be able to help".

 

This creates goodwill all round, and often the favour is returned!!

 

 

HAVE YOU EVER HAD A HIRING FROM HELL?  (Horror story or an unusual or memorable booking?)

 

To date, I have been very fortunate, although there have been a couple of customers who booked equipment with me, but then decided to cancel at the last minute but were too embarrassed to tell me.  This meant a wasted journey for me, although any deposit went towards the wasted hire.

 

On one occasion, I took an order, not for an inflatable, but for Sweet-Cones (and it was a big order as well).  However, when I turned up at the customer's house they had changed their mind, and were too embarrassed to open the door to me.  Eventually, I got them on the phone, and they had decided to cancel the order right at the last minute - which left me out of pocket.  Lessons to be learnt there I think.

 

On a more positive note, I provided a mascot for a recent school Christmas Fayre.  While doing the job, leaflets were handed out to everyone.  As a result, a lot of extra business came directly from this booking.

 

 

WHERE DO YOU SEE YOURSELF IN 5 YEARS TIME?

 

Hopefully expanding to a really big company that is remembered in the industry.

 

 

DO YOU HAVE ANY USEFUL TIPS OR IDEAS THAT YOU COULD SHARE WITH THE OTHER BIHA MEMBERS?

 

Yes, if you fail in this business,  NEVER, EVER GIVE UP. 

 

As a small business, you will hit brick walls to begin with. 

 

Learn from these failures, and use the vast industry knowledge that already exists within the BIHA and the Facebook Groups.

 

LEARN from other people's mistakes, rather than trying to go it alone....

 

The BIHA is an amazing tool to help you succeed - use it.

 

Promote your hire business everywhere -  leaflets, word of mouth, Facebook, website, BIHA, etc.

 

 

WHAT IS YOUR FAVOURITE TYPE OF INFLATABLE?

 

Has to be character ones and mascots, something a bit different.

 

 

HOW HAS THE BIHA HELPED YOU IN YOUR INFLATABLE HIRE BUSINESS?

 

We started up in the middle of the 2015 season so it's all the little stuff you find by asking other BIHA members who have more experience and there are loads out there - you just have to find the right place to hang out and BIHA is the right place to be!

 

I have learnt from the mistakes of other hire companies and am making sure I avoid the same ones!

 

Also, a few weeks ago, I asked the BIHA to build me a website and get it ranking at the top of Google. It's not quite at the top yet - but it's getting there.  See:  www.bouncycastlehirekirkby.co.uk 

 

 

---------------------------------------------------------

 

Thank you Steve for spending some time answering these questions.

- it's greatly appreciated.  Some interesting info you have shared there.   I especially liked your advice about never giving up, even when the going gets tough.

 

In a previous BIHA Spotlight you would of read about Isaac Fuente's excellent tip about the importance of never assuming that a customer from a rough neighbourhood will trash your castle.

 

In a similar message - please watch this video at:  https://www.youtube.com/watch?v=lx1W8xYmLfM  It's only 5 minutes and contains a powerful message that partly captures the essence of what Isaac was explaining to me a few weeks ago.

 

If anyone else would like to be featured in a spotlight on an inflatable hire company - please email me at:  mark.jerram@ntlworld.com 

 

Thanks.

 

---------------------------------------------------------

 

To read loads more "Spotlights on Inflatable Hire companies"  – please click on:

 

www.biha.org.uk/spotlight-on-a-hire-company  

 

----------------------------------------------------------

 

DON'T FORGET TO JOIN THE BIHA FACEBOOK GROUP.

 

Click on:  www.facebook.com/groups/biha4u

 

Here's a taster of what else has been shared on the BIHA Facebook Group in the last few days.....

 

1) Does anyone pay Facebook for adverting their inflatable hire business?

 

2) Large inflatable slide for sale - Only £550  (or may swap)

 

3) INPAS charity prize draw.

 

4) Inflatable hire business for sale.

 

5)  Dash and Grab game for sale (made by Airquee)

 

6) Fairground Safety and Health Awareness day (14-1-15)

 

7) Promote your business with a video - Prices start at just £9.99

 

8)  Commercial grade bouncy castle hire business for sale.

 

9)  Brand new Disco Dome for sale.

 

10) Can replacement test certificates be issued?

 

11) Best company to insure a Rodeo Bull ?

 

12)What's the best way to roll up a front exit combo unit ?

 

13)  FOR SALE:  15ft x 12ft party bouncy castle in good condition.

 

14) Being at the top of Google is not the only way to get bookings!

 

15) Can anyone recommend somewhere for slush machine repairs in the Herts area?

 

16)  Massive thank you to Mark Jerram for helping me out yesterday.

 

17)  Which part of the UK is everyone from?

 

18) Wedding and event planner.

 

19) Where can I purchase ballpond balls from?

 

20)  Didicar Christmas Promotion.

 

 

BIHA VAN STICKERS STILL AVAILABLE.

 

Just to let you all know that I still have some BIHA Van Stickers available (left over from the Leisure Supplies Show) before the next batch is ordered.

 

They are A4 sized and are on a transparent background.

 

They are just £3 each and £1 for postage and packing.

 

With all orders, I am also enclosing my latest mini-report  - “Trust Badges to help you get more bookings for your inflatable hire business”.

 

Everyone knows that displaying “Trust Badges”  such as the BIHA logo, TIPE logo, Facebook logo, Visa and Mastercard logos, PIPA logos etc. etc. can help you win more business – but you may not be aware that there are lots of other “Trust Badges”  that will impress the heck out of your customers and potential customers (including lucrative corporate customers)  and help you get more bookings!

 

A few years ago, I wrote a report about “Trust Factors” to help you get more bookings.

 

See:

 

http://www.bouncycastleowner.com/public/department151.cfm   

 

This latest mini-report written in November 2015 (“Trust Badges to help you get more bookings for your inflatable hire business”)  is the companion report that focuses more on “Trust Badges” as opposed to “Trust Factors”, although there is some overlap in places.

 

If you are interested in ordering some BIHA Van Stickers and getting this free mini-report – please email me at:  mark.jerram@ntlworld.com 

 

If you bought some BIHA Van Stickers at the Leisure Supplies Show in Coventry last month and many of you did – please email me at:  mark.jerram@ntlworld.com and then I will email this mini-report to you.

 

It pretty much goes without saying that you need to be a current BIHA member (in good standing) to get these van stickers and free “Trust Badges” mini-report.

 

 

Best regards

 

Mark

 

Mark Jerram

 

Founder of the British Inflatable Hirers Alliance (BIHA)

 

www.biha.org.uk  BIHA Website

 

www.facebook.com/groups/biha4u  Private Facebook Group

 

www.BouncyCastleOwner.com  Discussion Forum and "how to" site.

 

--------------------------------------------------------------------------------------

 

Can't log in to:  www.biha.org.uk  ? Need your username and password?

 

Reply to this email and then we will rush you your username and password to log in.

 

 

----------------------------------------------------------

 

***URGENT--URGENT--URGENT--URGENT--URGENT--URGENT***

 

Is your hire business listed on the BIHA Members Map - powered by Google ?

 

See:  http://bit.ly/1uDQ0Ku     If not, please text 07880 – 540201 or reply to this email.  

 

By being listed on this map - it gives Google an extra reason to rank you higher to make it easier for your prospective customers to find you!

 

------------------------------------------------------

 

 

Join the conversations on our FACEBOOK GROUP and see what other bouncy castle hire companies are saying and doing to improve and grow their businesses.

 

 

www.facebook.com/groups/biha4u        

 

and also on the forum at:

 

http://bit.ly/1qvvlbU  

 

See you on the inside.

 

 

Best regards

 

Mark and the rest of the BIHA Team.

 

BIHA Founder - Mark Jerram

 

TEL: 07880 - 540201  (Please text if possible)

 

www.biha.org.uk

 

www.facebook.com/groups/biha4u    BIHA Facebook Group

 

www.BouncyCastleOwner.com    (Sister site and online PRIVATE  interactive discussion forums)

 

 

http://bit.ly/1uDQ0Ku      BIHA Members Map - powered by Google. 

Not listed?  please text 07880 – 540201 or reply to this

email.  

 

------------------------------------------------------------

 

www.BouncyCastleHireUK.com     (Alternative Online directory for

inflatable hire companies) - Don't forget to add your listing! - There's no charge)

 

--------------------------------------------------------

  

Interested in an online booking system for your hire business?

 

Check out:

 

www.BouncyCastleNetwork.com 

 

--------------------------------------------------------

 

Don't forget to claim your discount on PL Insurance of up to 30% by quoting your BIHA membership number.

See:  www.leisureinsure.co.uk  

 

***********************************

 

As a reminder, here is the link for the complete list of 6,000+ topics (threads) and over 41,000  posts on the discussion forum....

http://bit.ly/1qvvlbU   

 

-

-

-

-

-

-

-

-

-

-

-

-

-

-

If you wish to CANCEL your subscription

to www.BouncyCastleOwner.com please follow these instructions....

 

1) Log into: www.BouncyCastleOwner.com with your username and password.

2) Click on “Edit Membership Details” under “MEMBER RESOURCES (down the left hand side) or click on http://www.bouncycastleowner.com/public/department7.cfm

3) Scroll down and click on where it says “To Cancel my subscription”.

4) That's it....

 

 

Please note that if you CANCEL your subscription to www.BouncyCastleOwner.com you will no longer have access to the site (including the discussion forum). Also you will stop receiving these email tips from us. Please be careful as some of these Tips are "game-changers" for your hire business, or indeed any other business that you may own, as they can earn considerable extra profits for you, when actioned.

 

BouncyCastleOwner.com together with the sister site - BIHA (www.biha.org.uk)  is home to approx. 2,000 inflatable hire companies.

 

  •  |tip bottom|
  •  Sponsors
  •  |survey bottom|
  •  Commercial FORUM
    • Forum for manufacturers, suppliers, repairers, testers and anyone else supplying goods or services to the inflatable hire industry.
  •  Survey
    Survey
    • How many seconds does it take for your main bouncy castle website to fully load up on the small screen of your mobile phone (smart phone).
      1 - 4 seconds
      5 seconds
      6 - 10 seconds
      11 - 15 seconds
      16 - 20 seconds
      21 - 25 seconds
      26 - 30 seconds
      31 - 50 seconds
      51 - 60 seconds
      More than 1 minute

    • Show Survey Results
    • Show All Surveys
    • Do you hire out mini-marquees (AKA Gazebos, instant pop-up-shelters) and/or full-size marquees alongside your inflatables to boost cash-flow and profits?
      No
      Thinking about it now after the wet 2012 summer
      Yes - but mini-marquees and gazebos only
      Yes - we hire out full size marquees only
      Yes - we hire out all sizes of marquees

    • Show Survey Results
    • Show All Surveys
    • You discover that one of your competitors is illegally hiring out domestic "toy" bouncy castles to the public - which could cause a serious injury to a child as they are not robust enough for commercial hiring. What action would you take?
      Just warn them that they are breaking the law
      Call Trading Standards but warning them first
      Call Trading Standards without warning them first.
      Do nothing, but wait for others to report them.

    • Show Survey Results
    • Show All Surveys
    • Do you charge your customers a "booking deposit" when they book an inflatable with you either through the phone or online? (E.g charge their credit card or ask them to send in a cheque, bank transfer or PayPal payment)
      Never - we're happy for full payment on delivery
      Sometimes - depends on the booking
      Yes - but only if they are a new customer
      Yes - for every booking, unless very short notice
      Yes - we won't deliver without a deposit up-front

    • Show Survey Results
    • Show All Surveys
    • How many bouncy castles and other play inflatables do you own which you hire out?
      1
      2
      3 - 5
      6 - 8
      9 - 10
      11 - 13
      14 - 16
      17 - 19
      20 - 29
      30 or more

    • Show Survey Results
    • Show All Surveys
    • Which is your most popular add-on hire product?
      Jenga (all 3 sizes)
      Connect-4
      Croquet
      Giant Chess
      Giant Drafts
      Didi Cars
      Pitchburst
      Boom Blasters
      Giant dartboard
      Basketball Shooters

    • Show Survey Results
    • Show All Surveys
    • Do you charge a little extra for hiring bouncy castles to weddings? (and other very special events?)
      No, we keep the same hire price
      We charge an extra £10
      We charge an extra £20
      We charge an extra £30
      We charge an extra £40
      We charge an extra £50
      We charge an extra £60
      We charge an extra £70
      We charge an extra £80
      We increase price in accordance with their budget

    • Show Survey Results
    • Show All Surveys
    • Do you use Facebook and/or Twitter as a marketing tool to reach your local prospects and customers?
      Yes
      No

    • Show Survey Results
    • Show All Surveys
    • There are 10 main benefits of your membership to the BIHA and this sister site (BCO). Which one do you find MOST useful?
      Learning about Health & Safety / Legislation etc.
      Getting help & advice from the Discussion Forum
      Displaying the BIHA logo to increase your prestige
      Learning from the mistakes (& successes) of others
      Directory listing of your business on BIHA website
      Receiving ideas to help increase your hire profits
      Saving money on PL insurance and other services
      Getting the FREE Tip of the Week from this site.
      General sense of belonging / Less loneliness!
      Hearing about special deals etc.from manufacturers

    • Show Survey Results
    • Show All Surveys
    • Which payment methods do you accept from your customers who hire inflatables?
      Cash and Cheque only
      Cash, Cheque and PayPal only
      Cash, Cheque, PayPal and Credit/Debit cards

    • Show Survey Results
    • Show All Surveys
    • Do you ask your customers for referrals when they are happy with your inflatable hire service?
      No, never.
      No, unless the customer recommends me to a friend
      I sometimes ask for referrals
      I always ask for referrals at every hire
      I have a system to collect referrals at every hire
      I have a system & they get rewarded for referrals

    • Show Survey Results
    • Show All Surveys
    • Should hire prices of your inflatables be included on your website?
      No, I prefer people to call me to discuss prices
      Yes, but only one price e.g. From £50 per day
      Yes, all my prices are displayed on my website
      Cannot answer as I don't yet have a website

    • Show Survey Results
    • Show All Surveys
    • How much do you charge for a standard 12ft x 12ft bouncy castle (including 12 x 12's with a 4ft+ safety step) delivered LOCALLY in your town.
      £35 per day
      £40 per day
      £45 per day
      £50 per day
      £55 per day
      £60 per day
      £65 per day
      £70 per day
      £75 per day
      £80+ per day

    • Show Survey Results
    • Show All Surveys
    • What is your most profitable type of inflatable which you hire out?
      Childrens bouncy castles
      Adult bouncy castles
      Small inflatable slides (Max 6ft to platform)
      Large inflatable slides (incl. mega slides)
      Castle/slide combis
      Sumo/super hero suits
      Bungee runs
      Rodeo bulls / surf simulators / multi-rides
      Bouncy boxing / Gladiator duel
      Activity centres / Obstacle courses

    • Show Survey Results
    • Show All Surveys
    • Do you reduce hire prices in the winter?
      Yes
      No
      Only if the customer wants additional hire items
      Sometimes

    • Show Survey Results
    • Show All Surveys
    • Do you own an Apple iPhone (e.g. 3G, 3GS or 4)
      No
      Yes

    • Show Survey Results
    • Show All Surveys
    • Has The Soaring Price Of Fuel Made You Stop Taking Bookings Further Afield?
      Yes
      No

    • View Survey Results
    • View All Surveys
  •  |foum bottom|
  •  Calendar
    Calendar
    • Previous Month
      September 2017
      Next Month
      S
      M
      T
      W
      T
      F
      S
       
       
       
       
       
      1
      2
      3
      4
      5
      6
      7
      8
      9
      10
      11
      12
      13
      14
      15
      16
      17
      18
      19
      20
      21
      22
      23
      24
      25
      26
      27
      28
      29
      30
       
       
       
       
       
       
       
      Bouncy Castle Hire
  •  |Members Directory bottom|
  •  Stolen Inflatables Forum
  •  Recomended Websites
  •  Example Websites
  • What do you think of this site and it's discussion forum?
    I love it!
    I find it helpful
    It's ok I guess
    It's nothing to write home about
    I am not keen

  • Show Survey Results
  • Show All Surveys