Why getting friendly with your competition can reap such big dividends! ( You wouldn't have been told this at school or college!)

This week's Tip Of The Week is another short and effective idea.

If you get friendly with your competitors -- you can pass business to them when you are too busy and similarly they can do the same.

Alternatively, you may not cover a certain geographical area as it is slightly too far for you to travel. Why not give the booking to you competitor and get them to do the same for you.

The third example is where you have a piece of equipment that your competitor does not own. Get them to pass you bookings for this equipment and vice versa. Use your imagination and common sense and there are lots of ways that both you and your competitors can benefit.

These types of reciprocal marketing methods have been fantastically effective for me over the years.