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Trust factor - use pics

Get high quality images of happy children, (especially where they are looking directly at the camera) and put them at the top of your marketing materials and your website - alongside photos of your best bouncy castle castles and inflatables.

One of the best places to find these images is istockphoto.com

A good pic may only cost you around £5 to £10, but you should make your money back almost immediately.

It has been scientifically demonstrated in many marketing tests worldwide, that people are naturally more interested in a product or service if they see happy smiling people surrounding that product or service.

Including these types of images on your promotional materials is another example of a Trust Factor.