How to double your profits - virtually overnight (Tip 1) Mark Jerram
Welcome to the "Tip of the Week" 17 Nov 2009 from BouncyCastleOwner.com (in partnership with the BIHA)
Thanks to this excellent profit generating tip go to Julie at KBL Event Hire in Essex.
"Every month we write a newsletter to all customers who have used us previously, aiming for the letters to arrive approx 6 weeks before the anniversary of the date of the event they had the previous year. So, for example, in May, we send out letters to clients who had units in July the year before. We tell them all about any new hire items we have, any unusual events we might have attended, any special offers, and enclose a loyalty voucher for them to use at this year's event. Usually £5.00 or sometimes a voucher for a free game or free overnight supplement to vary it. We get loads of callers who say how well timed our letter was as they were trying to remember who they had used the previous year, and with a money off voucher, don't even worry about checking out current prices elsewhere. It shows a professional approach and keep clients long term. For the cost of a stamp you are targeting someone who uses exactly the inflatable hire items you have. We started almost 20 years ago with 2 units and now have almost 100, so we must be doing something right!! We are now planning to transfer this idea over to e-mail"
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If you have a tip which you would like to send me - please email it to me at: webmaster@bouncycastleowner.com - Thank you.
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Thanks for reading.
Best regards
Mark Jerram (BIHA / BCO)
www.biha.org.uk
www.BouncyCastleOwner.com
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