Why The Choice of Your Business Name Is So Important.

When you are deciding on a name to call your bouncy castle rental company try and ensure that it begins with a letter close to the beginning of the alphabet e.g. A or B.

The reason for this is very simple, it will help to ensure that major publications such as Yellow Pages (in the UK and the USA) who list companies alphabetically rank your company near the top where it is much more likely to be seen by potential customers who tend to start at the top and them work downwards.

Conversely, if your rental company name starts with say a "Z", then you will get a lot less calls because most of the customers would have already made their selection of rental company before they get to the Z's.

It is also worth bearing in mind that potential customers are usually too busy to contact every rental company listed in the Yellow Pages. They tend to contact the first three or four and then make a decision based on how helpful, friendly and professional the person taking the call was.

It is also worth bearing in mind that this is generally more important than the cheapest quote that they received.