There are many ways to get free marketing and advertising for your bouncy castle hire business which work anywhere. Here are the best 14 ideas that you can immediately benefit from especially if you are on a tight budget.
1) Put your advert up in your local community centres, church halls or local schools which tend not to charge. It is recommended that you get permission first. Even better, get to know the caretaker and try and do them a favour in return (e.g. some fund raising for the school or church etc).
2) Put up your company advert and logo on the side of your van or car.
3) Put your advert up on your staff notice-board.
4) Take advantage of a free advert in your local Thompsons directory. (UK only)
5) You can benefit from a free advert on biha.org.uk if you are a member of the BIHA.
6) You can have a free advert on many free websites such as freeindex.co.uk Go into Google and search on "Free business advertising".
7) If you provide a small inflatable for free at your local playgroup or nursery, you will pick up lots of business from the mums and dads.
8) Provide a free castle for your local shopping center and get lots of potential customers.
9) Every time you deliver your inflatable to a party, hand out your leaflets to the hosts and ask if you can put them in the party bags.
10) Stand outside your local schools and hand out leaflets to the mums and dads as they arrive to collect their kids. (you may need to get permission first)
11) Register your website with the various search engines (e.g. Google and Yahoo!) -- many of them will let you register for free.
12) Set up reciprocal website links with other companies which are also in the leisure industry such as children's entertainers, marquee hirers, mobile DJ's etc.
13) Some shops e.g. supermarkets and newsagents will allow you to display a postcard size advert either free of charge or for a small fee.
14) If you donate an inflatable to a local high profile charity event, it is likely that the local press will be there. Send a press release to them, well before the event with a photo of the inflatable which you will be donating for the day.